The past few years have seen extremes in the perceived value of Information Technology. In 1999, Alan Greenspan credited IT for the economy’s productivity increases. Just four years later, the Harvard Business Review proclaimed IT Doesn’t Matter. James Dallas, CIO of Georgia-Pacific Corporation, believes that the true value of IT is a matter of perspective. If technology is viewed only as a commodity, as an overhead cost to control, its impact will be minimal. However, when treated as an investment and managed like a business, it can create and sustain competitive advantages. James reviews key changes that enable this new mindset, discusses the products and services that IT departments sell, and reveals how running IT like a business can lower costs, generate higher returns, and drive innovation throughout a company.