Verizon Wireless, the leading provider of wireless communications in the U.S., has experienced enormous growth through the merger of 12 companies. IT has been a key strategic resource since the company’s formation. Roger Gurnani shares how IT has driven synergies and leveraged economies of scale, enabling the company to consolidate business processes across the enterprise. He covers how they have reduced the number of systems from 150 to 40, and the benefits received. He also discusses IT’s collaborative approach involving cross-functional teams and how IT has made a difference in implementing new products and services. Customer relationship management is a key strategy at Verizon Wireless, and IT has been a major factor contributing to their success. Roger discusses some of IT’s key customer-facing initiatives, the benefits received, and what they have learned from their experiences.