The U.S. General Services Administration Federal Technology Service (FTS) advises and supports federal agencies striving to use digital technologies to transform their operations. Mary Whitley discusses their implementation of Siebel’s SFA system and describes how it helps FTS research their customers' IT needs and develop proposals to meet those needs by providing an insightful, proactive and better coordinated approach to providing IT equipment and services to the federal agencies. She covers objectives, why they chose the system, the importance of a simplistic approach to their success, performance measures and lessons learned.